Cool Hunting
Mind What You Wear by Josh Rubin
Instead of trying pass that knock-off for the real thing, isn't it time to embrace the truth?
Dutch design boutique Mind What You Wear calls a fake a fake with this new series of brilliant bags. Founder Bea Correa's perspective extends beyond the simple hand bag:
Despite all efforts to eradicate counterfeits goods, we receive thousands of e-mails every day advertising anything from luxury label
replicas to phony life-saving medicines. Every city has a crowded black market. And ‘Fake’ is not merely limited to b-grade products: how many times have you seen a beautiful woman and wondered which parts were authentic? 'Fake’ has become one of the defining keywords of the current age, and Mind What You Wear is embracing the trend.
This entry posted on 07 April 2005 at
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