Cool Hunting
Tonight, 15 years after introducing the Original Pump, Reebok launched the Pump 2.0 running shoe. With a pump mechanism built in to the heel, the foot cradling bladder fills as you begin to run, making this the first-ever automatic custom fit shoe. The idea that you can just slip on the shoe and it tightens itself as needed is pretty exciting. When you're all done, a press to the valve on the heel releases the 5 PSI of pressure. The running shoe is available in a variety of colorways (see pic after the jump), and the new pump will also be built in to ATR Pump basketball shoe.
11/11 Update:
I wore my Pump 2.0 running shoes to the gym this morning and was totally impressed. My foot slid right in to the shoe; it was like putting on a slipper. How could this thing actually provide enough support? As soon as I started moving the shoes began gripping my feet and continued until reaching the perfect snugness. At the end of the workout pressing the release valve let out a deep sight that sounded a lot like me when I get off the tread mill.
Some of the many Pump 2.0 running shoe colorways that will be available Spring 05.
The original pump mechanism is coming back too. These are a couple of the more intriguing colorways that will be out in the Spring of 05.
Official product shot of the ATR basketball shoe.
Official product shot of the Pump 2.0 running shoe.
|
previous entry SMS Guerilla Projector |
next entry Freeboard |
Eighty-eight days before the opening ceremony of the Olympics XXIV (on 8 August 2008) Nike filled a warehouse space in Beijing's up and coming 798 Arts District with their 100 most innovative accomplishments and I was fortunate enough to be one of the first to see it. A gallery-like exhibit providing insight into the inspiration behind some of the game-changing footwear and apparel, it's...
Continuing to push the limits of sportswear innovation, the Zoom Victory Spike and Precool vest are two Nike products that impressed us when introduced at their media summit earlier this week.The Zoom Victory spike takes its design inspiration from the engineering of a suspension bridge, lending strength with minimal use of materials. (We think it looks a lot like a Calatrava, pictured via Lost...
With the Beijing Olympic Games just around the corner, it's only fitting that Nike release a pack of sneakers celebrating various Chinese Olympic Athletes from the past. Featuring traditional Chinese colors with some Olympic accents, I especially like the Air Max 1 version. Other silhouettes in the pack include the Blazer Low, Dunk Trainer High, Vintage Nylon Cortez, Court High Force and Wildwood90 Free...
John Maeda, graphic designer, computer scientist, MIT professor and author of Laws of Simplicity, teamed up with Reebok to create the Timetanium Ventilator, a sneaker that's been getting attention lately for how it merges math, technology and nature into a wearable product. The sneaker is a representation of time, one of the most important mantras defined in Maeda’s book. His handwritten code limns the...
DC Shoes is holding the inaugural “King of New York” skate contest tomorrow, Saturday, 16 September, 2006. One contest will be held in all five NYC boroughs on different dates over a three-week period, leading up to the final competition on 30 September 2006 where the King of NYC’s skating scene will be crowned. Held at the legendary Brooklyn Banks in Manhattan, the top...
At the ICFF a couple years back, Modern Convenience's Naugahyde-upholstered skateboards caught our eye for the way they make a familiar object into a sculptural toy. Now this fresh lemon-lime colorway is available exclusively at Coolestshop for $525 and for another $500 you can pick up the coordinating Formula Werks custom-painted New Balance 574s. More images of the board here. Also on Cool Hunting:...
Nikicio Clothing
Nuun Hydrations Tablets
The Spaceman Watches of 1972-77
Fergus Brown
New York: Magnum Edition
The Invisible: Monster's Waltz
Daze: South Bronx to Naples
Pivot
Alfred Kubin: Graphic Works 1897-1910
